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Designed in Japan, made for the outdoor world, Zerofit baselayers offer best-in-class innovations and technologies to keep you active outside throughout the year, whatever the weather. From the award winning Heatrub Ultimate and Heatrub Move baselayers for the colder winter months, through to the Ice Weave and Cold Skin baselayers in the heat of the summer, our products are changing the game for hikers, runners, anglers, bikers, golfers, motorcyclists, sailors, gardeners, scuba divers, birdwatchers, dog walkers and more.
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Zerofit was founded by Mr Koji Higashi in Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.
A passionate golfer and fitness enthusiast, Mr Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.
The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product which has been engineered to offer unbeatable warmth and protection from the elements in temperatures as low as -10° Celsius. Many products have been added to the extensive Zerofit collection over the years, including Heatrub Ultimate Leggings and Ultimate Socks, offering Top-to-Toe heating solutions for motorcyclists, golfers, anglers, hikers, sailors and gardeners.
For more active sports such as running, rugby, football, hockey and netball, the Heatrub Move baselayer, offers the combination of Adaptable Warmth with moisture wicking and temperature regulation. And for those taking part in sport in the warmest months of the year, our Summer Collection features a number of products designed to keep you cool in temperatures of up to 40° Celsius.
In 2023, former Leinster, Ireland and British & Irish Lions rugby captain became a shareholder after being highly-impressed by the quality of the entire collection.
Whatever your sport or activity, we hope Zerofit will become your baselayer brand of choice.