Introducing The New Zerofit Bike Hub – AND IT’S LIVE!
We are thrilled to announce the new Zerofit Bike Hub on www.zerofit.co.uk is now live and packed with motorcycling-specific content, product buying advice, athlete interviews, latest news and event updates.
Since entering the bike market in January 2022, Zerofit baselayers have become the must-have choice of motorcyclists all over the world, offering heating and cooling solutions for 12 months of the year.
The Heatrub Ultimate has won hearts and minds within the motorcycling community for unparalleled warmth in the winter, while the Move Baselayer has been widely accepted as one of the most versatile products for riding all year long. And this summer we have also unveiled our first-ever bike-specific baselayer – the Zerofit IceSkin, to sit alongside the Ice Weave and Cold Skin.
In November 2023, we unveiled BSB Superstar Glenn Irwin as our first brand ambassador, and have added the likes of Peter Hickman, Lee Jackson, Richard Cooper and Danny Kent to our team roster, as well as our first WorldSBK rider in Scott Redding.
‘This is a huge moment in the development of the Zerofit brand, and the launch of the Bike Hub marks the first storytelling deep dive into a particular market with exclusive content for motorcycle fans,’ said Michael Morton, Zerofit MD.
‘Naturally, with the abundance of athletes and personalities we have connected to the brand from the world of bikes, it made sense to unveil the Zerofit Bike Hub now ahead of the new BSB season, but we also have plans to develop a similar strategy in our other key markets, too.
'While the likes of Scott Redding and Glenn Irwin will give us incredible content throughout the year, we are also very keen to highlight the athletes we work with in the Support Classes of BSB, who are making their way up through the ranks.
‘Our in-house creative team will create content that gives Zerofit fans more insight into the lives of the favourite riders and personalities, both on and off the track, while providing further updates on products and R&D - we all look forward to seeing the journey unfold over the coming months and years,’ he added.
As well as the plethora of world class athletes competing in various classes of superbike racing, Zerofit is also proud to work in conjunction with storytellers such as Geoff Hill, an award-winning author and newspaper columnist, and we hope to have further news on additional ambassadors in the near future.
'These guys often have incredible back stories, many of whom work full-time to support their dream of progressing to the same level as the likes of Scott or Glenn, and as a brand we are fully invested in highlighting their own individual journeys - we also feel that by doing so this can help them to be noticed by other future sponsors, too, give them additional financial support.
