Zerofit Adds Lee Jackson To Talent Roster As BSB Returns At Knockhill
Zerofit is delighted to have reached an agreement with Bennetts British Superbike (BSB) rider Lee Jackson which will see the Lincolnshire-based athlete race and train in our baselayers for the remainder of the 2024 season.
With two victories to his name already in his BSB career, as well as an impressive 16 podiums - five of which came last season - Lee finished fourth in the overall standings in both 2022 and 2023 and has recorded points in all eight races this season.
Lee joins brothers Glenn and Andrew Irwin in the Zerofit stable of superbike riders, and he will rely on a combination of the Cold Skin Baselayer, Cold Skin Leggings, Ice Weave Baselayer and Heatrub Move Baselayer this campaign.
The 28-year-old wore the products for the first time at Donington Park in May, and returns to action this weekend at Knockhill in Scotland, alongside Glenn and Andrew.
‘Lee has become a hugely respected rider and fierce competitor in the BSB, and we are delighted to be working with him in 2024,’ said Michael Morton, Zerofit MD.
‘His career progression over the last 10 years or so has been incredibly impressive, winning the Pirelli National Superstock Championship in 2013, moving into the 1000cc class and progressing through to Superbikes.
'His signing is yet another show of our intent in the sport, providing game-changing performance products for athletes who want the best baselayers to aid performance,’ added Mr Morton.
The Ice Weave Baselayer offers motorcyclists game-changing levels of sweat management and cool comfort during the hottest months of the year and is the most technologically advanced product in the summer baselayer collection.
The unisex Ice Weave has been designed and manufactured exclusively in Zerofit’s Japanese homeland and offers a solution the problems caused by excess sweating in temperatures up to 40° Celsius, removing cold sweat from your skin and wicking it away efficiently.
The Cold Skin Baselayer offers motorcyclists instant cool, dry comfort in temperatures of up to 40° Celsius.
The product underwent Q-max analysis at the Kaken Test Centre in Japan which determines how cool the surface of the Cold Skin fabric is. The Cold Skin recorded a value of 0.298W/cm2 – making it three times colder than a competitor product.
Cold from the moment it touches your skin thanks to ‘Cold-to-Touch Technology (CTT), the baselayer utilises innovative fibres that are engineered to absorb heat and spread it over the body surface.
This quickly delivers an efficient cooling feeling which can help boost concentration in the hottest of conditions. The thin and lightweight fabric disperses sweat rapidly creating a quick dry feeling without stress on the skin or causing a restriction of movement.
Watch Lee, Glenn and Andrew in the Bennetts BSB Championship this weekend, live on Eurosport. Fellow Zerofit athlete Sam Laffins is also back on the track in the Quattro Group British Supersport Championship.
