After three months of evolution behind the scenes, the new Zerofit website is now live, giving customers easier access to better product information so they can have even more confidence in their buying choices.
And it’s not the only Zerofit win from the weekend! British Superbike Star Scott Redding recorded his first victory of the season and followed it up with two podium finishes while relying on the cool contact performance of the IceSkin Baselayer and Leggings.
And in the Quattro Group British Supersport class, Australian Ben Currie showed his class with a win, while fellow Zerofit man Alfie Davidson secured a victory and a second place in the Pirelli Sportbike Championship.
Making Product Benefits Clearer
The new Zerofit website has many benefits, but one of the most important was that customers now have more information at their fingertips when it comes to buying product, on both mobile and desktop devices.
When you first land on a product page, or sports collection, you can see what a product does in terms of performance and the conditions it’s suited for, such as the Ultimate for cold conditions, the Move for cool conditions and the IceSkin for hot conditions.
There’s also a new filtering system where you can apply certain conditions to make your selection clearer. This in turn will reduce the number of returns, because we’ll be able to get you matched to the right product more efficiently.
Focus on Bikes and Fishing
Our two biggest markets are motorcycling and fishing, and the Moto Hub and Tackle Box sections have been incorporated into the new sites.
This means bikers and anglers can quickly see the products that are best suited to those two activities.
Head on over to www.zerofit.co.uk to see all the new features!
