Zerofit and BSB Star Glenn Irwin Unveil New Merchandise Collection – AVAILABLE NOW!
Christmas has come early for Glenn Irwin fans as they can now be the warmest and most stylish supporters in the world with the new Zerofit Glenn Irwin Collection (ZFGI) of Baselayers, Caps and Hoodie.
The Bennetts BSB 2023 runner-up joined the ambassador ranks of Zerofit – King of Baselayers® on November 1st, to promote, train and race wearing the award-winning products. The ZFGI Collection marks the first phase of dual-branded merchandise that is available now exclusively from www.zerofit.co.uk.
The Collection consists of a special edition Heatrub Ultimate Baselayer, Heatrub Move Baselayer, Performance Move Hoodie and two caps – the Podium and the Pole Snapback. A third piece of headwear - the Pure Pace – will be available in early Spring 2024.
‘The partnership with Zerofit has got off to a fast start, and I couldn’t be happier with the new line of merchandise that we’ve created together,’ said Glenn.
‘It was really important for me to be able to put my name on best-in-class products and Zerofit are certainly the ideal brand for that. The baselayers are the best I’ve ever worn; I’ve always got the Hoodie on, and I think fans will love the attention to detail that has gone into the caps.
‘One of the things that attracted me to the Zerofit brand is their commitment to quality products and performance – the new ZFGI Collection embodies that I’m so excited for fans to be able to get their hands on the products in time for Christmas,’ he added.
The Heatrub Ultimate Baselayer (£55) was the first Zerofit product Glenn tested and it had the Northern Irishman hooked - and heated - instantly.
The Heatrub Ultimate is a game-changing baselayer that has been independently tested and proven to be five times warmer than leading competitors. This special edition comes in classic black and is adorned with Irwin logos on the left chest and back, while the Zerofit brand remains on the neck and left sleeve.
The Heatrub Move Baselayer (£40) has also been dual branded in the same way. Twice as warm as a standard baselayer, the Move features a 45% polypropylene construction on the inside of the baselayer as well as a hollow polyester shell that work in tandem to regulate body temperature, so as your time on the bike progresses, you won’t overheat in the conditions.
The two baselayers will offer incredible warmth and performance under the ZFGI Performance Move Hoodie, the perfect top for fans wishing to show their support. It features the Irwin logo on the front, and the highly recognisable G2 Racing Graphic on the back.
To complete the look, fans will be able to buy two stunning caps – the Podium in Jet Black and the Pole Snapback in Grey Heather. They feature intricate webbing on the inside, with Zerofit-Glenn Irwin dual branding both on the inner and outer of the products, as well a Zerofit – King of Baselayers® on the back.
The Pure Pace Cap – on sale from Spring 2024 – uses an eye-catching leather-look logo on the front and features the same trademarks as the other two headwear options.
‘We have been working on this with Glenn for some time now and it’s fantastic to see it come to fruition after working through lots of samples and designs,’ said Michael Morton, Zerofit MD.
‘Show visitors to Motorcycle Live at the NEC were able to get a sneak peak of some of the products on the Stand, but I’m incredibly proud to be able to offer the entire collection to all of Glenn’s fans now, direct from our website,’ he added.
Show your support with the new ZFGI Collection!
