HAT-TRICK HERO! Zerofit Heatrub Ultimate Baselayer Wins Today’s Golfer Editor’s Choice Award 2024

HAT-TRICK HERO! Zerofit Heatrub Ultimate Baselayer Wins Today’s Golfer Editor’s Choice Award 2024
Britain’s No. 1 golf magazine Today’s Golfer has recognised the world class performance of our Heatrub Ultimate Baselayer with an Editor’s Choice Award for 2024, the ONLY baselayer to win a gong in this year’s honours list.

The triumph marks the third year in a row that the Ultimate (£55) has been named as an award winner, beating off competition from some of the most established golf and sports apparel brands in the world.

'The first thing that sets the Ultimate apart is the warmth it generates, backed up by science. It has been independently tested for Heat Retention at the Boken Quality Evaluation Institute in Osaka which found it to be five times warmer than a standard baselayer.'
'What we particularly love - apart from the toasty feeling all round - is that because it’s so good at keeping you heated, there is no need for multiple additional layers, leaving you free to swing as normal, without the restriction of bulky tops over the baselayer. And because it doesn’t need compression to work, it’s much more comfortable too.’
Zerofit Europe Managing Director Michael Morton was thrilled to have one of the brand’s leading winter products win such a prestigious award.
‘It’s fabulous that the Heatrub Ultimate has been recognised for its truly game-changing performance for golfers across the winter months, and the independent analysis shows just how good the technology within the baselayer is,’ he said.
‘We are hugely appreciative to the testing panel for their assessment of the Ultimate’s capabilities, and as we approach the warmer months of the year, golfers will also be able to benefit from a baselayer with the Cold Skin and Ice Weave now available, he added.
The Cold Skin Baselayer (£55) that has been independently tested and proven to be three times colder than a standard competitor product and uses ‘Cold-to-Touch’ technology to achieve this, while the Ice Weave Baselayer (£55) offers golfers game-changing levels of sweat management and cool comfort during the hottest months of the year.
Both baselayers offer golfers protection from the sun’s harmful rays with a maximum UPF50+ rating and are available in black or white.