Racing ·Nov 27, 2024

Thanks To You Zerofit Legends, Motorcycle Live 2024 At The NEC Was Rocking!

More than 100,000 visitors were estimated to have come through the doors at Motorcycle Live 2024 at the NEC, and we reckon most of you came to Stand 3D25 to see Zerofit – The World’s Warmest Baselayer®…and we couldn’t be more grateful!

As winter well and truly landed with an icy blast of Baltic bitterness in Birmingham, fans came in their droves for the Heatrub Ultimate Baselayer, Heatrub Ultimate Leggings and Heatrub Ultimate Socks, and the new Heatrub Ultimate Waterproof Gloves were also well-received by those wanting to be warmer than ever this winter.

Complementing the world class product collection on the stand were our collection of world class athletes who attended ‘Media Monday’, including Glenn Irwin, Danny Kent, Lee Jackson and Charlie Nesbitt, who posed for selfies and signed autographs with fans from all over the world.

The boys were invited to a chat alongside broadcast royalty Grace Webb on the Expert Lab Stage, with each of them talking through their highlights of the 2024 Bennetts BSB season. Glenn also sat down with BSB anchorman James Whitham on the Main Stage to discuss his new business, bikes and baselayers.

We are also delighted to announce that Peter Hickman (pictured above), a legend of road racing, is the latest rider to join the Zerofit ranks. A 14-time winner at the world-famous Isle of Mann TT and the current Outright Lap Record Holder at the event, Hicky is also a four-time winner of the iconic Macau Grand Prix and has been starring in Bennetts BSB since 2006.

All athletes will switch between the Heatrub Move, Cold Skin and Ice Weave products during the 2025 race season, dependent on the conditions.

The Zerofit team also hosted two pre-show breakfast events for Ducati Members on the Monday, and then on Friday we welcomed volunteers from the Nationwide Association of Blood Bikes (NABB) to the Stand.

We are incredibly proud to be the official baselayer supplier to the organisation, helping to keep the riders warmer than ever in freezing winter temperatures as they carry out vital work on the roads.

On Friday, critically acclaimed author, travel writer, columnist and Zerofit ambassador Geoff Hill was also a man in demand and gave insights from his extensive adventures on two wheels to both Grace and James. A master storyteller, crowds flocked to listen to the Northern Irishman regale them with tales of over 50 years of travels across the planet.

‘We are incredibly grateful to everyone who came to see us at Motorcycle Live and we’re confident we have elevated their baselayer wardrobe just as the temperature begins to plummet,’ said Michael Morton, Zerofit MD.

‘It was fantastic to have all of the athletes come and give their time to meet the fans and go on the various stages, and we are also very grateful to Geoff for flying in from Belfast for the event, too.

'We are already looking forward to returning to the Show in 2025,' added Mr Morton.

Couldn't get to the NEC to start your Christmas shopping? No worries. With FREE DELIVERY over £40 and a 48-hour courier service, you can elevate your presents this year with the gift of Zerofit.

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