‘Zerofit ain’t waterproof….but Goddam it’s warm!’ - Ali Hamidi Joins Zerofit
Angling royalty Ali Hamidi – star of ITV’s ‘The Grand Fishing Adventure’ – will rely on the unmatched performance and comfort of Zerofit baselayers, following an extensive period of testing in all conditions on the bank.
The 43-year-old is a household name for anglers all over the world thanks to his hit TV Series which details his quest for colossal carp and other species, as well as his ever-popular One More Cast TV (OMC) YouTube Channel brand that entertains and informs fisherman of all levels.
‘I’ve been wearing baselayers for a very long time, but since I discovered Zerofit a few years ago, they have been my go-to for all conditions from super cold to scorching heat, and everything in between,’ said Ali.
‘If you’ve been following me for a while, you’ll know that if I’m going to endorse a product, it has to be based on my experience of using it and testing it extensively. And this stuff is pretty incredible.
‘Zerofit’s Heatrub Ultimate Baselayer (pictured below) is five times warmer than a standard product, it’s super comfortable in the really extreme cold and that’s one of the most important things when carp fishing so you enjoy your experience in the great outdoors. Zerofit ain’t waterproof…but Goddam it’s warm!’
Zerofit’s content team had the pleasure of spending time with Ali and his OMC colleagues at the famous Iktus Bearn Carp Resort in Pau, witnessing for themselves the testing conditions that anglers can face in their pursuit of a prize catch.
‘We are thrilled to bring Ali into the Zerofit family – his genuine love of the products was a key reason for us to get him on board, and the sub-zero conditions in the South of France was the ideal testing ground to photograph and shoot content earlier in January,’ said Michael Morton, Zerofit MD.
‘We first entered angling in 2021 and have enjoyed some stellar success as it became one of our key markets. We have long been looking for the right personality to help us elevate our presence within fishing, and we have no doubt that Ali’s expertise, character, likeability and passion for the sport will help us achieve that.
'We have chosen Ali's signing as the perfect opportunity to also unveil the new Zerofit Tackle Box at www.zerofit.co.uk, a designated hub where anglers can come and view all our fishing-specific products and stories,' he added.he added.
In addition to the Heatrub Ultimate Baselayer and Leggings for the coldest days on the water, Ali will use the Heatrub Move Baselayer and Leggings in milder winter conditions. These offer twice as much warmth as standard baselayer products but also regulate body temperature so you don’t overheat as the day progresses.
For his adventures in tropical, warmer climes, Ali will trust the cold contact performance of the IceSkin Baselayer which gives protection from the sun’s harmful rays and cools anglers down in temperatures up to 40° Celsius.
