The Magnificent Seven in 2024 – THANKS TO YOU!

The Magnificent Seven in 2024 – THANKS TO YOU!

As we enter the final hours of the year, everyone at Zerofit Europe would like to thank our amazing customers for making 2024 the best one yet.

It’s been an incredible 12 months of brand growth, and we have enjoyed meeting thousands of you at consumer shows, BSB races and other events. 

So, as we head into 2025 full of cheer, optimism and gratitude, we raise a glass to you, our wonderful supporters! Here are our ‘Magnificent Seven’ moments from the year! 

Champion Ryde

The power of athlete endorsement for brands is certainly something we place great value on, so it was an utter delight to see Kyle Ryde seal this season’s Bennetts BSB Championship title, relying on the performance of our baselayers in the process.

The Nottinghamshire rider proved his class and durability throughout a stunning campaign that started in Navarra in April and took in the biggest race venues in the UK, such as Oulton, Cadwell and Donington, before the thrilling finale at Brands Hatch in September.

In the final BSB Standings for 2024, five of the top 10 riders wore Zerofit, switching between our Heatrub MoveIce Weave and Cold Skin baselayers, and we look forward to seeing them all back in action when the new race season starts in May.  

The Glenn Irwin Effect

You may remember that in November 2023, we announced the signing of BSB Runner Up Glenn Irwin, and while he didn’t quite manage to clinch the Championship this year, we couldn’t be prouder to be associated with the Northern Irishman.

In May, Glenn won the North West 200 and became the most successful superbike rider in the history of the prestigious event. He has also been instrumental in helping us to sign new riders throughout the 2024 season, and into the new year we also have Danny Kent, Lee Jackson, Charlie Nesbitt and Peter Hickman all on board, as well as many others.

The brand’s growth in motorcycling also allowed us to enter an agreement with Feridax, who are now our official distributor in the UK and Ireland for bikes, and we continue to work closely with the team at Bennetts Insurance and the MCIA.

In The News - Ace of Baselayers

Away from the world of motorcycling, we were delighted to be included in Country Walking’s Gear of the Year for 2024 with the Heatrub Ultimate Baselayer.

And the product made it a hat-trick of wins in Today’s Golfer Editor’s Choice Awards with a 2024 gong adding to those in 2022 and 2023. We also had many other hugely positive reviews in other titles including MCN, Bike, Ride, Angling Times, Scuba and Camping and Caravanning Magazine, a brand new market for us.

We are also proud to support many TV presenters and analysts who wear our products ‘on air’, including shareholder Brian O’Driscoll. Award-winning travel writer and adventurer Geoff Hill also joined Zerofit as an ambassador and we are pleased to continue to work with fishing superstar Des Taylor.

Trusted On Trustpilot

Thanks to you super humans, we have now amassed 4,257 reviews on Trustpilot, and we are so grateful that you took the time to tell the world about our brand and baselayers.

A whopping 93% of all reviews left rated Zerofit as Five Stars, with another 6% marking our products and services at Four Stars.

We will continue to place you at the heart of our business, and we look forward to reading more of your reviews.

Zerofit Rewards Program

Which brings us nicely on to our new Rewards Program which was created to benefit our loyal fans who have supported the brand since we launched.

You earn points that convert into pounds on every purchase and as a thank you, we backdated this 12 months so if you’ve bought from us in that time, you reap the…er…rewards!

You can also earn points by signing up to our newsletter, leaving a review on Trustpilot, following us on Insta or by referring a friend.

New Products Unveiled!

While the Ultimate, Move, Cold Skin and Ice Weave Baselayers will always be at the forefront of our Collection, this year we were also thrilled to introduce the new Heatrub Ultimate Waterproof Gloves and Convertible Mittens.

More than 18 months R&D had gone into the manufacture of these following huge demand from hikers, skiers, sailors and anglers who asked for gloves as warm as the Ultimate Baselayer.

We added a 10,000mm waterproof membrane to the gloves too – and they have flown off the shelves!

The Shows Must Go On!

In November, we enjoyed the most successful consumer show in the history of the brand, with thousands of people flocking to the Zerofit Stand at this year’s Motorcycle Live at the NEC.

Our BSB athletes experienced significant stage time with stars of the industry such as James Whitham and Grace Webb, while we also hosted VIP events with Ducati members and volunteers from the Nationwide Association of Blood Bikes, an organisation we are delighted to partner with as their official baselayer supplier.

With the Zerofit-Glenn Irwin Merchandise Collection, we were present at every British Superbike race weekend, too, and were also proud to exhibit at The Scottish Bike Show, the MCN Show, fishing’s The Big One and the Irish Golf Show. And if you're a golfer, you can still buy Zerofit at hundreds of Pro Shops around the UK and Ireland, as we continue to work with Proquip as our exclusive golf distributor.

Big Plans For 2025

Those were our ‘Magnificent Seven’ moments of 2024, but we’ve got huge things coming in the next 12 months too, including the launch of a product that takes baselayer technology and innovation to a new level, as well as a number of other very exciting projects.

We will continue to ramp up our Rewards Program in order to further promote customer loyalty, and we look forward to receiving feedback on all our products and services.

So, with that, once again can we say thank you for supporting us in 2024, and we wish you all a very Happy New Year 2025!