More Riders Choose Zerofit Baselayers Than Any Other Brand For BSB Championship

With the new Bennetts British Superbike season beginning this weekend, Zerofit baselayers will dominate the grid with 11 of the 26 riders who line up for the opening races at Oulton Park relying on the performance of the IceSkin, Cold Skin and Ice Weave.

This time last year, Glenn Irwin (pictured below) was the sole early adopter of the brand, but he has now been joined by Danny Kent, Peter Hickman, John McPhee, Lee Jackson, Billy McConnell, Andrew Irwin, Charlie Nesbitt, Jamie Davis, Scott Swann and Fraser Rogers – a clear indication of the performance benefits of the baselayers.

Zerofit is also committed to backing riders in the Support Series, with a further 20 athletes trusting our products as they aim to excel in their respective classes.

Harrison Dessoy (pictured below), Finley Arscott, Jamie Lyons, Sam Laffins, Harrison Crosby, Simon Reid, Jake Hopper, Brian McCormack, Jack Kennedy, TJ Toms, Kieran Kent, Cameron Dawson, Richard Cooper, Nikki Coates, Barry Burrell, James Higginson, Rhys Coates, Ben Birchall, Scott McPhee and Peter Willis will all alternate between the IceSkin, Cold Skin and Ice Weave, dependent on conditions.

‘We have been extremely active in the pre-season, meeting with riders and allowing them to test the products – the fact that so many are now on board is testament to the quality of the baselayers, and for riders looking for all incremental advantages they can get, Zerofit is the clear choice,’ said Michael Morton, Managing Director.

‘They are sending a clear message that when it comes to sweat control, cool contact performance, comfort and flexibility, our baselayers deliver like no other. 

‘While it’s hugely exciting to have the guys line up on their respective grids wearing Zerofit, we are also seeing real momentum amongst everyday bikers, adventure riders, trail fans and touring guys.

‘Announcing Charley Boorman as our latest ambassador has elevated and extended our brand into these markets, and more and more riders are buying the summer baselayers for the forthcoming warmer weather and experiencing for themselves that the products really do what we say they do,' he concluded.

You can see the entire Zerofit Baselayer Collection at Oulton Park this weekend, as well as the brand new Glenn Irwin Merch Range!