Fans Flock To Zerofit’s Magnificent Seven Event At Isle of Man TT
Hundreds of supporters descended on the Zerofit Pop-Up Store at the Isle of Man TT to meet road racing legends who posed for photographs, signed autographs and regaled them with stories of their illustrious careers.
After passing a late fitness test following his crash the previous week, the ever-popular Peter Hickman was joined by Maria Costello MBE, Glenn Irwin, Ben Birchall, Mike Browne, Paul Jordan and Barry Burrell, interacting with the fans who had come out in force.
Many of the supporters were wearing the Ultimate or Move baselayer with a Performance Move Hoodie, due to the unseasonably cold temperatures on the island – with lots of others very keen to try out the best baselayers in the business.
‘We are so grateful to the riders for coming to the event and meeting their supporters who all had a fantastic time,’ said Michael Morton, Zerofit MD.
‘As a team, we have immensely enjoyed our first experience of being at the Isle of Man TT, meeting motorcyclists from all over the world who have come to this very special fortnight of racing, spreading the word about our baselayers and how bikers of all types can benefit from the different innovations, 365 days of the year.
‘By being here on the ground, it’s given the Zerofit brand even more opportunity to further establish itself within the bike community and having that group of elite riders rely on our products is testament to the quality of the baselayers,’ he concluded.
The Zerofit Pop-Up Store has seen thousands of new and existing customers come to check out the latest baselayer offerings from the Japanese specialist brand, including the IceSkin which was the favoured cool contact performance layer for most riders at the TT.
The unisex IceSkin fuses two key technologies – Cool Stamp Tech® on the front of the baselayer and Rhombus Mesh Design on the back - to keep riders cool and sweat free.
The IceSkin was subject to Q-Max Testing in Japan to ascertain how cold the Cool Stamp Tech® fabric was. It recorded a value of 0.358W/cm2 – whereas a standard competitor product would typically score below 0.1 W/cm2.
The new Rhombus Mesh Design on the back of the IceSkin baselayer has been innovated to target the area where perspiration builds up the most.
The unique structure lets in air and quickly absorbs and disperses moisture from inside the garment, preventing unpleasant stickiness and chills from sweat, and helping to keep you dry and comfortable.
See you next year at the Isle of Man TT!
