Zerofit Lands First European Shop-In-Shop Concession Store

Following 12 months of unprecedented growth in Europe and North America, Zerofit – The World’s Warmest Baselayer® – has now joined MD Golf as one of two shop-in-shop concessions at Golf Nation, one of Northern Ireland’s leading independent golf retailers.

The Golf Nation store will offer customers the opportunity to visit and experience first-hand Zerofit’s best-in-class baselayers and accessories, as well as understand a little more about the brand with expert advice from the staff on site.

Arguably one of the fastest growing baselayer brands of 2021, Zerofit also offers next working day delivery of products ordered by 2pm for customers wishing to purchase online, with the extensive product collection including the award-winning Zerofit Heatrub Ultimate Baselayer (£55) and Heatrub Move Baselayer (£40) as well as the Heatrub Performance Move Hoodie (£50) and Heatrub Ultimate Socks (£25).

The Zerofit Heatrub Ultimate Baselayer – five times warmer than a standard baselayer – has been recognised with a number of awards from leading publications, including Today’s Golfer that rated it as ‘No. 1 Baselayer’ in their exhaustive 2021 test, seeing off products from some of the most established brands in sport.

Keen anglers have also discovered the warmth offered by our product line with the writers of Angling Times – the trusted voice of fishing news since 1953 and still the UK’s largest angling title – raving about the baselayers, including Tackle Editor Mark Sawyer who has tested our gear for more than 80 HOURS THIS WINTER.

‘Over the years I’ve worn and tested many different types of thermal vests, baselayer t-shirts and the like. Nothing is as good as Zerofit, though. It’s comfy to wear even next to the skin, it washes time and time again without fault and it’s fabulously warm,’ he says.

The Zerofit Heatrub Move baselayer (£40) was named in Country Walking magazine’s prestigious Gear of the Year 2021 Collection, after months of extensive testing on hills and mountains across the country.

‘It’s billed as being twice as warm as its nearest competitor, but crucially it’s adaptable warmth: it responds to your activity, being toasty when you’re paused and regulating the heat effectively when you’re moving strenuously,’ commented Nick Hallissey, the magazine’s deputy editor.

The Golf Nation Store is located at The Junction, Antrim and is open daily from 10am-5pm. You can also purchase all Zerofit products online at www.zerofit.co.uk.