WILLIE JOHN McBRIDE
CAPTAIN, BRITISH & IRISH LIONS
Japanese quality and history
The Zerofit brand is the brain child of Mr Koji Higashi owner and founder of Eon Sports who are based in Kobe, Japan. Mr Higashi launched the Zerofit brand in 2005, being a fitness fanatic, a single figure golfer and the owner of premium end Japanese golf hardware brand Giga he was constantly finding himself being cold while playing golf or doing more active sport such as running. Initially very technical active baselayer products were developed under the banner of ‘Smart warriors’, however the brand exploded in Japan in 2010 with the launch of the heat rub range of products which offers ultimate warmth but allow the wearer freedom of movement to carry out their favourite outdoor activity.
Zerofit is launching into Europe in the Fall of 2018 and will be distributed by a partially owned subsidiary – Zerofit Europe Ltd, details can be found in the contact page.
Introducing Heatrub from Zerofit
Heat Rub is unique, created and manufactured in Japan.
Quite simply, there is no other baselayer in the world made in this way!
A traditional baselayer simply seals in body heat, however it does not generate heat. Not only does Heat Rub seal in all that important body heat, its instantly warm and most importantly it creates its own heat due to the unique fibres or bristles that are on the underside of the garment.
A fabric that performs with you
The ‘double-loop’ barrel fabric provides both heat insulation and ‘friction heating’ via extra-long bristles which ensure a layer of warm air is retained around the body and even a little movement of these bristles causes friction which creates heat and actually warms you up. The Superfit profile is tailored to your shape to give maximum comfort and heat performance with no restriction on movement.