Willie John McBride, former British and Irish Lions Captain - Zerofit Ambassador
Zerofit – The World’s Warmest Baselayer®
Japanese sports performance brand Zerofit has now entered the UK, European, North American and Australasian markets with a number of innovative baselayer products and accessories designed to keep people active and enjoying their favourite pursuits all year long.
With a storied heritage and a relentless commitment to offering technological apparel solutions that ensure individuals are able to keep doing the sports and activities they love no matter how extreme temperatures get, Zerofit has the perfect products for spring, summer, autumn and winter.
The Heatrub Ultimate baselayer is the ideal companion in the coldest of conditions. Independent testing showed the Ultimate to be five times warmer than leading competitors, so whether your passion is fishing, walking, hiking, sailing, gardening, snowboarding, skiing, photography, motorcycling, golf or equestrian sports, it’s got your back – even in temperatures as low as -10°C.
The Heatrub Move baselayer which has been independently tested and proven to be twice as warm as its closest competitor, and has has been engineered to perform at its best with athletes training and competing in sports and activities such as running, cycling, cricket, boxing, rugby, football, hockey and horse racing.
For the spring and summer, the Weave Collection of baselayers – featuring the Thermo Weave, Cool Weave and Zero Weave – offers incredible performance in temperatures of up to 40°C.
Zerofit also produces Ultimate Leggings, Thermo Weave Leggings and a Move Hoodie, as well a wide range of other products and accessories including socks and a face mask.
Japanese Quality, History and Passion
The Zerofit brand is the brain child of Mr Koji Higashi, owner and founder of Eon Sports which is based in Kobe, Japan. Mr Higashi – a passionate advocate of fitness, wellbeing and the great outdoors – launched the Zerofit brand in 2005.
As a single figure golfer and also the owner of premium Japanese golf hardware brand Giga, he was constantly finding himself being cold while playing golf. Initially, highly-technical active baselayer products were developed under the banner of ‘Smart warriors’, however the brand’s creation of the Heatrub baselayers took Zerofit to a new level, appealing to an entirely new demographic of consumers who share Mr Higashi’s passion for outdoor sports and activities, regardless of the temperature.
Mr Koji Higashi – Founder of Zerofit
A Fabric That Performs With You
The ‘double-loop’ barrel fabric provides both heat insulation and ‘friction heating’ via extra-long bristles which ensure a layer of warm air is retained around the body and even a little movement of these bristles causes friction which creates heat and actually warms you up. The Superfit profile is tailored to your shape to give maximum comfort and heat performance with no restriction on movement.